Laetitia Sorribes
About Laetitia Sorribes
Laetitia Sorribes serves as the Senior Marketing Director of Brand Strategy, Consumer Insights, and Customer Experience at Intact, where she has worked since 2018. She is known for her entrepreneurial approach to innovation and has been an advisory board member since 2017, contributing to strategic guidance and the development of profitable digital ecosystems.
Work at Intact Financial Corporation
Laetitia Sorribes has served as the Senior Marketing Director for Brand Strategy, Consumer Insights, and Customer Experience at Intact Financial Corporation since 2018. In this role, she focuses on developing marketing strategies that enhance brand visibility and customer engagement. Her responsibilities include overseeing the creation of digital ecosystems and implementing comprehensive advertising campaigns that promote sustainable growth for the company.
Advisory Board Memberships
Since 2017, Laetitia Sorribes has been an advisory board member, providing strategic guidance and insights to various organizations. In 2021, she joined Haut Potentiel Québec as a board member, where she contributes her expertise in marketing and consumer insights. Her involvement in these advisory roles reflects her commitment to fostering innovation and value creation within companies.
Education and Expertise
Laetitia Sorribes has a strong educational background in business and marketing. She earned a Master in Business Administration with a major in Marketing from the French Business School - ESCEM, completing her studies from 1992 to 1995. Additionally, she achieved a BAC in Business Administration from University Lyon 2, graduating with distinction between 1989 and 1991. She furthered her education at the Institute of Governance for Private and Public Organizations, completing studies on board governance challenges and opportunities from 2020 to 2021.
Commitment to Team Building and Mentorship
Laetitia Sorribes is dedicated to building high-performing teams and fostering a collaborative work environment. She emphasizes coaching and resource development as key components of her leadership style. Inspired by her personal experiences, she actively participates as a volunteer mentor, guiding others in their professional journeys and contributing to their growth.