Lia Pietramala
About Lia Pietramala
Lia Pietramala is a Senior Copywriter at Intact Lab, specializing in Creative Studio and Digital Strategy. She has a background in literature and languages, with experience in various marketing and communications roles across notable organizations in Montreal.
Work at Intact Financial Corporation
Lia Pietramala serves as a Senior Copywriter in the Creative Studio and Digital Strategy division at Intact Lab. She has held this position since 2017, contributing to various projects and initiatives within the organization. Her role involves crafting compelling copy and developing digital strategies that align with the company's objectives.
Education and Expertise
Lia Pietramala studied at Marianopolis College, where she focused on Literature and Languages, earning a Diploma of College Studies (DEC). She furthered her education at Concordia University, obtaining a Bachelor of Arts (B.A.) in English Literature. Her academic background provides a strong foundation for her work in copywriting and content marketing.
Background in Digital Content Marketing
Prior to her current role, Lia Pietramala worked at the National Bank of Canada as a Project Leader in Digital Content Marketing from 2016 to 2017. In this position, she was responsible for leading projects that enhanced the bank's digital presence and engagement with customers. Her experience in digital marketing has been instrumental in her career development.
Experience in Communications and Marketing
Lia Pietramala has a diverse background in communications and marketing, having worked in various roles across multiple organizations. She was a Junior Communications Officer at CBC/Radio-Canada from 2004 to 2005 and served as an Assistant Publicist at Just For Laughs from 2001 to 2003. Additionally, she held several positions at Reitmans Canada Ltée/Ltd, including Content Marketing Supervisor and Communications Supervisor, from 2014 to 2016 and 2008 to 2014, respectively.
Career Progression in the Arts and Entertainment Sector
Lia Pietramala's career includes significant roles in the arts and entertainment sector. She worked as an Advertising and Promotions Manager at Just For Laughs from 2005 to 2008, where she managed promotional campaigns. Her early experience at Geordie Productions as a Marketing/Box Office Manager further solidified her expertise in marketing within the entertainment industry.