Livia Posteuca
About Livia Posteuca
Livia Posteuca is a Digital Marketing and Web Platforms Manager with extensive experience in digital strategy and content marketing. She has worked with various international brands and has a strong educational background in communication, marketing, and design thinking.
Work at Intact Financial Corporation
Livia Posteuca has been serving as the Digital Marketing and Web Platforms Manager at Intact Financial Corporation since 2018. In this role, she is responsible for overseeing digital marketing strategies and managing web platforms to enhance the company's online presence. Her work focuses on integrating innovative digital solutions to meet the evolving needs of the organization and its clients. Based in the Montreal, Canada Area, she has contributed to the company's digital transformation initiatives.
Education and Expertise
Livia Posteuca has a diverse educational background that includes a Master Degree in Communication and Marketing from Université Jean Moulin (Lyon III), obtained between 2005 and 2007. She also holds a Bachelor Degree in American Studies and French Studies from the University of Bucharest, completed in 2005. Additionally, she has pursued further education at Ideo University, where she studied Design Thinking and earned a Human-Centered Service Design Certificate in 2019, as well as a Storytelling for Influence certification in 2016.
Background in Digital Marketing
Livia Posteuca has extensive experience in digital marketing and strategy, having worked in various roles across multiple countries. She served as a Digital Account Director and Digital Strategist at Plan.Net France from 2008 to 2012. Following this, she held positions at Valtech Canada as a Digital Strategic Planner and Content Marketing Strategist from 2012 to 2017, and at Bookmark Content and Communications as a Digital Strategy Lead from 2017 to 2018. Her career has provided her with a comprehensive understanding of digital marketing landscapes.
Partnerships with International Brands
Throughout her career, Livia Posteuca has partnered with several prominent international brands, including Air Canada, BRP, Lufthansa, Heineken, Chanel, Evian, National Bank of Canada, Decathlon, Maison Birks, Mary Kay, and Cadillac. These collaborations have involved developing digital-led strategies that align with the brands' marketing objectives and enhance their digital engagement.
Experience with Emerging Technologies
Livia Posteuca has a strong background in leveraging emerging technologies to enhance digital marketing strategies. She has experience in defining lean innovation frameworks and providing strategic guidance for scalable pilot projects that utilize technologies such as chatbots, voice-enabled devices, augmented and virtual reality, and connected environments. This expertise allows her to drive innovative solutions that meet the demands of modern digital landscapes.