Marie Pierre Leclerc
About Marie Pierre Leclerc
Marie Pierre Leclerc serves as the Vice President of Direct Distribution Marketing and Digital Strategy at Intact, where she focuses on enhancing customer experiences and digital leadership. With a background in digital marketing and communications, she has held various roles at Intact and Loto-Québec, contributing to brand growth and retention strategies.
Work at Intact Financial Corporation
Marie Pierre Leclerc has been serving as the Vice President of Direct Distribution Marketing and Digital Strategy at Intact Financial Corporation since 2020. In this role, she focuses on enhancing customer experiences and establishing digital leadership within the marketplace. Prior to her current position, she held various roles at Intact, including Director of Digital Strategy and Digital Marketing Manager, where she contributed to marketing strategies for several brands, including belairdirect and Johnson Insurance.
Previous Experience at Loto-Québec
Before joining Intact, Marie Pierre Leclerc worked at Loto-Québec from 2008 to 2012. She served as a Social Media and Web Project Manager for three years, where she managed digital communications and marketing initiatives. Additionally, she held the position of Conseillère en communication interactive for one year, focusing on interactive communication strategies.
Education and Expertise
Marie Pierre Leclerc studied at UQAM | Université du Québec à Montréal, where she earned a Bachelor's degree in Public Relations from 2005 to 2008. Her educational background provides a foundation for her expertise in marketing and digital strategy, which she has applied throughout her career in various roles across multiple organizations.
Career Development in Digital Marketing
Marie Pierre Leclerc has developed a robust career in digital marketing, beginning with her role as a Digital Marketing Specialist at L'Oréal from 2012 to 2014. She has held multiple positions at Intact, including Senior Digital Marketing Advisor and Digital Marketing Team Lead, where she led initiatives for belairdirect. Her experience spans various aspects of digital marketing, including strategy development and brand management.
Leadership in Marketing Strategies
In her current role, Marie Pierre Leclerc oversees marketing strategies for several brands, including belairdirect, Johnson Insurance, and National Bank Insurance. She leads a team of marketing experts dedicated to brand growth and retention strategies for direct-to-consumer brands, ensuring that marketing efforts align with organizational goals and customer needs.