Yacine Sidhoum
About Yacine Sidhoum
Yacine Sidhoum serves as the Directeur des Produits Numériques at Intact Lab in Montreal, Quebec, where he has worked since 2021. With a background in digital marketing and web integration, he focuses on leveraging data to enhance customer experience and values knowledge sharing within teams.
Work at Intact Financial Corporation
Yacine Sidhoum has served as the Directeur des Produits Numériques at Intact Lab since 2021. In this role, he focuses on developing digital products and enhancing customer experiences through data-driven strategies. His tenure at Intact Lab is marked by a commitment to leveraging technology to improve channel performance. Based in Montreal, Quebec, Canada, he has contributed to the company's digital transformation initiatives.
Previous Experience in Digital Marketing
Prior to his current role, Yacine Sidhoum worked at C2 Intelligence Web as a Digital Marketing Manager for six months in 2014. This position allowed him to gain valuable insights into digital marketing strategies and customer engagement. He later joined Videotron, where he held various roles, including Web Integrator and Senior Manager, contributing to the company's digital platform development and growth.
Educational Background
Yacine Sidhoum studied at Cégep Garneau, where he earned a Diplôme d'études collégiales in Business Administration and Management from 2007 to 2009. He furthered his education at Université Laval, obtaining a Bachelor of Business Administration (B.B.A.) in Information Technology and Business Administration from 2010 to 2013. His academic background provides a strong foundation for his career in digital product management.
Professional Values and Approach
Yacine Sidhoum values knowledge sharing as a means to engage and develop teams. He emphasizes collaboration and optimism in his professional interactions, fostering a positive work environment. His approach reflects a commitment to teamwork and continuous improvement, which are essential in the fast-paced digital landscape.