Lee Shaffer
About Lee Shaffer
Lee Shaffer serves as the Regional Director of Sales and Marketing at Integral Senior Living, where he has worked since 2022. With a background in senior living and non-profit development, he has held various leadership roles and achieved significant occupancy and revenue milestones throughout his career.
Current Role at Integral Senior Living
Lee Shaffer serves as the Regional Director of Sales and Marketing at Integral Senior Living, a position he has held since 2022. Based in Carlsbad, California, he is responsible for overseeing sales and marketing strategies across multiple communities. His role involves driving occupancy rates and enhancing the overall market presence of Integral Senior Living.
Previous Experience in Senior Living
Before joining Integral Senior Living, Lee Shaffer worked at Belmont Village Senior Living as the Community Relations Manager and Director of Sales from 2014 to 2018 in Sandy Springs, Georgia. During his tenure, he achieved a record of 100% occupancy for 18 consecutive months, setting a company record on the East Coast. He also worked at Sunrise Senior Living as the Director of Sales for one year in Dunwoody, Georgia.
Background in Sales and Marketing
Lee Shaffer has extensive experience in sales and marketing within the senior living and non-profit sectors. He has been promoted twice to Regional Sales Manager and Regional Director positions, demonstrating his capability in leadership roles. His background includes leading sales and marketing efforts for nine communities under Caddis ownership and generating over $10 million in revenue throughout the 2010s.
Education and Academic Qualifications
Lee Shaffer earned a Bachelor of Arts degree in Communications from Florida Atlantic University, where he studied from 1996 to 2001. His educational background has equipped him with the skills necessary for effective communication and relationship-building in his professional roles.
Early Career and Development
Lee Shaffer began his career as a Community Relations Coordinator at Keiser University in Fort Lauderdale, Florida, from 2001 to 2002. He then served as the Regional Director at BBYO Inc from 2002 to 2005, working in the Greater Atlanta Area and Fort Lauderdale. His early roles laid the foundation for his future success in sales and marketing within the senior living industry.