Sarah Pater
About Sarah Pater
Sarah Pater serves as the Director of EMEA Marketing at Intelex Technologies ULC, where she has worked since 2021. With extensive experience in marketing roles across various companies, she specializes in metrics-driven marketing and managing multi-agency collaborations.
Work at Intelex Technologies ULC
Sarah Pater has been serving as the Director of EMEA Marketing at Intelex Technologies ULC since 2021. In this role, she leads a sales-aligned marketing team focused on enhancing brand awareness, conversion rates, pipeline generation, and revenue acceleration through integrated marketing campaigns. Her responsibilities include executing and managing multi-touch marketing programs tailored to the EMEA region, ensuring alignment between marketing strategies and sales objectives.
Education and Expertise
Sarah Pater has a strong educational background in marketing and languages. She studied at the University of Exeter, earning a BA Hons in French and Italian. Additionally, she completed a Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing. She further enhanced her marketing knowledge by participating in the Marketing Week Mini MBA with Mark Ritson in 2020. Her expertise includes metrics-driven marketing, campaign contribution, and attribution.
Background
Sarah Pater has a diverse professional background in marketing, having held various positions across multiple organizations. She began her career as a Telemarketing Executive at Slipstream Global and progressed through roles such as Project Leader and Delivery Manager. She has also worked at Acquia in several capacities, including Director of Marketing for EMEA. Her experience spans over a decade, focusing on managing multi-agency collaborations and aligning marketing efforts with sales.
Achievements
Throughout her career, Sarah Pater has demonstrated a strong focus on executing and managing multi-touch marketing programs. She has extensive experience in metrics-driven marketing and is skilled in using various MarTech tools, including Salesforce.com, Marketo, and Eloqua. Her ability to align sales and marketing efforts has contributed to successful campaigns and revenue growth in her roles, particularly at Intelex Technologies ULC.