Zara Edwards (Née Livingston)
About Zara Edwards (Née Livingston)
Zara Edwards (Née Livingston) serves as the Director of Marketing Campaign Strategy, Global at Intelex Technologies ULC, where she has implemented effective marketing strategies and has extensive experience in go-to-market strategies within the SaaS industry.
Current Role at Intelex Technologies ULC
Zara Edwards currently serves as the Director of Marketing Campaign Strategy, Global at Intelex Technologies ULC. She has held this position since 2023 and is based in Reading, England. In this role, she focuses on developing and implementing comprehensive marketing strategies that align with the company's global objectives.
Previous Experience at Intelex Technologies ULC
Zara Edwards previously worked at Intelex Technologies ULC in various capacities. She served as Field Marketing Manager for EMEA & APAC from 2021 to 2023 and as Senior Demand Generation & Field Marketing Manager for 7 months in 2023. During her tenure, she implemented effective marketing strategies that emphasized commercial alignment between product management and marketing.
Experience at Samsung Electronics
Zara Edwards worked at Samsung Electronics in multiple roles from 2016 to 2021. She was the European Product Manager for Mobile Accessories & Wearables for two years and later served as Channel Marketing Manager for MVNO Accounts, including Sky, Tesco, and Virgin. Her responsibilities included managing marketing initiatives and product strategies within the mobile accessories sector.
Educational Background
Zara Edwards holds a Bachelor of Arts (BA) in Geography from the University of Southampton, which she completed from 2010 to 2013. She furthered her education with a Master of Arts (MA) in Geography from Royal Holloway, University of London, from 2013 to 2014. Additionally, she completed a Marketing Mini MBA with Mark Ritson in 2021, focusing on advanced marketing strategies.
Skills and Expertise
Zara Edwards possesses extensive experience in go-to-market (GTM) strategies and value proposition development within the SaaS industry. She is known for building collaborative interdepartmental cadences to enhance marketing efficiency and innovation. Her skills include stakeholder management, budget oversight, agency collaboration, and project management, with a proven track record in executing both above-the-line (ATL) and below-the-line (BTL) campaigns.