Jochen Wirtz
About Jochen Wirtz
Jochen Wirtz is a co-founder and professor of marketing at the NUS Business School, recognized as a leading authority on services marketing and management. He has authored over 20 books, published more than 100 academic articles, and received numerous awards for his contributions to research and teaching.
Co Founder and Leadership Roles
Jochen Wirtz serves as a Co Founder and holds significant leadership positions in various academic and professional institutions. He is the Vice-Dean of MBA Programmes at the NUS Business School, National University of Singapore, and is a founding director of the UCLA – NUS Executive MBA Program. His role as an academic scholar at the Cornell Institute for Healthy Futures at Cornell University further emphasizes his commitment to education and research in the field of marketing.
Education and Professional Certifications
Jochen Wirtz received his Ph.D. from the London Business School, which laid the foundation for his expertise in marketing. He also holds a professional certification in banking, reflecting his diverse knowledge base and skills in both marketing and finance.
Publications and Research Contributions
Wirtz has authored more than 20 books, including notable titles such as 'Services Marketing – People, Technology, Strategy' and 'Essentials of Services Marketing.' He has published over 100 academic journal articles, contributing significantly to the field of services marketing and management. His work has garnered over 40 awards for excellence in research and teaching.
Investment and Start-Up Involvement
As an angel investor, Jochen Wirtz has invested in various start-ups, including Accellion, TranscribeMe, and Uplifting Service. His involvement in these ventures showcases his commitment to fostering innovation and supporting emerging businesses.
International Experience and Affiliations
Originally from Germany, Jochen Wirtz has spent seven years in London before moving to Asia. He shuttles between Asia, the US, and Europe, reflecting his global perspective. He is also an international fellow of the Service Research Center at Karlstad University, Sweden, and a global faculty member of the Center for Services Leadership at Arizona State University, US.