Christopher Griffin
About Christopher Griffin
Christopher Griffin serves as the Director of Content at IntelyCare, where he has worked since 2021. He has extensive experience in content creation and marketing, having held various editorial roles at TechTarget and The Channel Company.
Current Role at IntelyCare
Christopher Griffin serves as the Director of Content at IntelyCare, a position he has held since 2021. In this role, he is responsible for overseeing content strategy and development, ensuring that the content produced aligns with the company's goals and resonates with its audience. His expertise in demand-generation and lifecycle marketing contributes to the effectiveness of the content initiatives at IntelyCare, based in Quincy, Massachusetts.
Previous Experience in Content Management
Prior to his current role, Christopher Griffin accumulated extensive experience in content management and editing. He worked at TechTarget in various capacities, including Assistant Editor and Associate Editor, from 2006 to 2010. He also served as Managing Editor, Online at The Channel Company from 2012 to 2018. His tenure at UBM Channel as a Search Engine Optimization Specialist from 2010 to 2012 further solidified his skills in content strategy and optimization.
Educational Background in Communication
Christopher Griffin studied at the University of Hartford, where he earned a Bachelor of Arts degree in Communication with a focus on Journalism. His education spanned from 2001 to 2005, providing him with a solid foundation in effective communication and writing skills that he applies in his professional roles.
Expertise in Marketing Strategies
Christopher Griffin possesses expertise in various marketing strategies, including demand-generation, lifecycle, account-based, and product marketing. He has full-funnel experience in high-velocity B2B, B2C, and B2B2C marketing departments, which enhances his ability to create content that supports diverse marketing objectives and engages different audience segments.
Writing Skills and Coaching
Christopher Griffin is recognized as an exceptional writer and writing coach. He is passionate about crafting content that resonates with stakeholders, focusing on clarity and engagement. His ability to coach others in writing further demonstrates his commitment to effective communication within the organizations he has worked for.