Patrick Barbera, MBA 🚀
About Patrick Barbera, MBA 🚀
Patrick Barbera is the Director of Product Marketing at IntelyCare, where he has significantly contributed to product development and marketing strategies. He has over a decade of experience in various marketing roles across notable companies, including Lippincott Williams and Wilkins, Pearson Education, and McGraw-Hill Higher Education.
Current Role at IntelyCare
Patrick Barbera serves as the Director of Product Marketing at IntelyCare, a position he has held since 2022. In this role, he has led the launch of over 55 features, enhancing the company's product offerings in both B2B and B2C markets. He has played a crucial role in expanding IntelyCare's Total Addressable Market (TAM) by over $500 million through the introduction of multiple new products. Additionally, he has implemented large-scale sales enablement initiatives that have effectively reduced the time to close deals with new clients.
Previous Experience in Marketing
Before joining IntelyCare, Patrick Barbera held several marketing positions in the education sector. He worked at Lippincott Williams and Wilkins as Marketing Manager for the Nursing Portfolio from 2010 to 2012, and later as Product Manager for the Nursing Specialties Portfolio from 2012 to 2014. His experience also includes a role as Marketing Coordinator at Pearson Education from 2006 to 2007, and as Senior Product Manager for Health Sciences at Pearson from 2019 to 2022. He also served as Senior Product Manager for Statistics at Pearson from 2014 to 2019 and as Senior Sales Representative at McGraw-Hill Higher Education from 2007 to 2010.
Educational Background
Patrick Barbera earned his Master of Business Administration (MBA) with a focus on Business Analytics from the Isenberg School of Management at UMass Amherst, studying from 2019 to 2021. Prior to this, he obtained a Bachelor's Degree with a major in English and a minor in Business from the University of Connecticut. His educational background has provided him with a strong foundation in both business and analytical skills.
Contributions to IntelyCare
At IntelyCare, Patrick Barbera has been instrumental in various initiatives that have shaped the company's direction. He contributed to a companywide rebranding effort, serving as a key stakeholder in revising the B2B positioning. His efforts have been recognized with awards for exceptional performance, leading to a promotion within the company. His strategic input has significantly influenced IntelyCare's market presence and product development.