Stephanie Rahlfs
About Stephanie Rahlfs
Stephanie Rahlfs serves as the VP of Performance Marketing at IntelyCare, where she has significantly improved marketing strategies and content production. With a diverse background in law, marketing, and digital strategy, she has held various leadership roles in reputable organizations, including Thomson Reuters and Monster.
Current Role at IntelyCare
Stephanie Rahlfs serves as the Vice President of Performance Marketing at IntelyCare since 2022. In this role, she has successfully in-housed all paid media buying and SEO, significantly improving the return on ad spend (RoAS). She has also conceptualized and developed IntelyCare's first owned job board, achieving a 63% reduction in cost per application for IntelyCare jobs. Her efforts have resulted in delivering up to $426.2k in monthly traffic value through organic search.
Previous Experience at Thomson Reuters
Prior to her current position, Rahlfs held multiple roles at Thomson Reuters. As the Social Media Manager for FindLaw from 2007 to 2010, she developed partnerships that generated over 1.5 million incremental monthly visits to FindLaw.com. Later, she served as Manager of Digital Strategy and Social Media from 2011 to 2014, and as Manager of Proprietary Sites from 2014 to 2017, where she led significant content migration projects and improved content production efficiency.
Education and Qualifications
Stephanie Rahlfs studied at The London School of Economics and Political Science (LSE), where she earned a Graduate Certificate in Managerial Finance. She also holds a Juris Doctor (J.D.) from the University of San Diego School of Law. Additionally, she completed her undergraduate studies at California State University, Chico, earning a Bachelor of Arts in Philosophy and Political Science. Rahlfs was a visiting student at King's College London, focusing on International Business Law.
Leadership Roles and Achievements
In her career, Rahlfs has held various leadership positions, including Chief Operating Officer at Three Ships and Vice President of Marketing at Monster. At Monster, she built a 32-person global organic performance team to lead initiatives across 14 websites in North America and Europe. Her strategic leadership has consistently driven performance improvements and efficiency in content production across her roles.
Legal Experience and Early Career
Before transitioning into marketing and performance roles, Rahlfs worked as a Deputy City Attorney for the City of San Diego from 2005 to 2006. She also had a brief stint as a contractor at CaseyGerry in 2004, focusing on complex litigation. This legal background complements her extensive experience in marketing and strategy.