Tanya Sotos
About Tanya Sotos
Tanya Sotos is the Director of Performance Content at IntelyCare, where she has successfully transformed a low-performing team into a high-performing unit. With a background in law and extensive experience in content strategy, she specializes in audience engagement and business growth.
Current Role at IntelyCare
Tanya Sotos serves as the Director of Performance Content at IntelyCare, a position she has held since 2022. In this role, she focuses on transforming content strategies to enhance audience engagement and drive business growth. Her leadership has contributed to the development of a high-performing team that consistently produces content aimed at increasing both traffic and conversions.
Previous Experience in Content Strategy
Prior to her current role, Tanya Sotos held various positions that contributed to her expertise in content strategy. She worked as the Director of Marketing at Monster from 2021 to 2022 and as a Contract Content Strategist at the same company for five months in 2019. Additionally, she served as the Senior Content Manager at Freedom Financial Network from 2020 to 2021, and as the Managing Editor at FindLaw.com for ten years, from 2009 to 2019.
Education and Legal Background
Tanya Sotos holds a Bachelor of Arts (B.A.) in English from the University of the Pacific. She also earned a Juris Doctor (JD) degree from the University of California, College of the Law, San Francisco (formerly UC Hastings). Her educational background in law complements her skills in problem-solving and strategic thinking within content management.
Freelance Writing Experience
Before her corporate roles, Tanya Sotos worked as a Freelance Writer in online media from 2006 to 2009 in Palo Alto, California. This experience allowed her to hone her storytelling skills and develop a passion for creating content that resonates with audiences while achieving business objectives.
Skills in SEO and Digital Media
Tanya Sotos possesses strong skills in SEO and digital media, focusing on creating content that aligns with company goals. Her expertise includes solving complex problems related to content strategy, technology, hiring, and team motivation, which are critical in driving successful content initiatives.