Marc Folch

Marc Folch

Director, Innovation Research & Insights @ Interac

About Marc Folch

Marc Folch serves as the Director of Innovation Research & Insights at Interac Corp., where he applies evidence-based methodologies to drive design and business development. He has extensive experience in various sectors, including Fintech and Telecom, and has held several leadership roles throughout his career.

Current Role at Interac

Marc Folch currently serves as the Director of Innovation Research & Insights at Interac Corp., a position he has held since 2022. He operates in a hybrid work environment based in Toronto, Ontario, Canada. In this role, he focuses on driving innovation and research initiatives within the organization, leveraging his extensive background in analytics and insights.

Previous Experience at Interac

Before his current role, Marc Folch worked at Interac Corp. as the Senior Manager of Innovation Insights & Emerging Solutions from 2018 to 2022. During this four-year tenure, he contributed significantly to the company's innovation strategies and insights development. He also held the position of Senior Manager of Analytics Delivery at Interac Association from 2015 to 2017, where he focused on analytics and data-driven decision-making.

Education and Expertise

Marc Folch holds an MBA in Strategy from Ivey Business School at Western University, which he completed in 2008. He also earned an Honours Bachelor of Commerce degree from McMaster University in 2003. His educational background supports his domain expertise in Fintech, Telecom, the Creative Industry, and Real Estate, allowing him to apply evidence-based rigor in his professional endeavors.

Leadership Principles and Frameworks

Marc advocates for leadership principles outlined in the books 'Multipliers' by Liz Wiseman and 'Extreme Ownership' by Jocko Willink and Leif Babin. He employs various frameworks in his work, including Foresight, Design Thinking, User Centric Design, and Behavioural Economics. These methodologies guide his approach to innovation and strategic decision-making.

Notable Achievements

During his career, Marc Folch has implemented significant projects, such as an analytics system redesign that improved departmental productivity by tenfold. He has also predicted major market needs ahead of competitors, leading to the establishment of a Greenfield profit center. Additionally, he accurately forecasted the continuation of COVID lockdowns over a year before they began in February 2020.

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