Rachel Kellogg
About Rachel Kellogg
Rachel Kellogg serves as the Senior Manager of Digital Marketing at Interac, where she leads the digital marketing strategy and oversees budget management for various initiatives. With a background in communications and extensive experience in digital marketing, she collaborates with both internal stakeholders and external agencies to enhance Interac's digital presence.
Work at Interac
Rachel Kellogg serves as the Senior Manager of Digital Marketing at Interac Corp., a position she has held since 2017. In this role, she leads the digital marketing strategy for Interac's digital channel ecosystem, ensuring alignment with broader marketing strategies. Kellogg oversees budget management for all digital marketing initiatives and properties, collaborating with external agency vendors and internal stakeholders to identify business needs and priorities. She also manages community engagement across Interac's social media channels, developing response guides and plans in collaboration with various stakeholders.
Previous Experience
Prior to her current role at Interac, Rachel Kellogg accumulated diverse experience in various positions. She worked as a Bilingual Operations and Member Services Manager at Ingle International from 2011 to 2013. Following that, she served as a Bilingual Claims Administrator at SSQ Groupe Financier for one year. Kellogg also held positions as a Consultant at GCI Canada and as a Bilingual Consultant at The iPR Group. Additionally, she worked as a Communications Coordinator at CauseForce, LLC, and as a Social Media Manager at How To Cake It.
Education and Expertise
Rachel Kellogg holds a Bachelor of Arts, Honours in English Literature from the University of Toronto, which she completed from 2006 to 2012. She furthered her education by obtaining an Ontario College Graduate Certificate in Corporate Communications and Public Relations from Centennial College in 2015. This educational background provides her with a strong foundation in communication strategies, which she applies in her digital marketing role at Interac.
Digital Marketing Strategies
In her role at Interac, Rachel Kellogg is responsible for defining and executing digital marketing strategies, including Search Engine Optimization (SEO) and Search Engine Marketing (SEM). She works closely with agency partners to integrate these strategies into marketing campaigns, ensuring that they align with the overall objectives of the organization. Kellogg's focus on collaboration and stakeholder engagement plays a crucial role in the effectiveness of Interac's digital marketing efforts.