Justin Tafoya
About Justin Tafoya
Justin Tafoya is a Senior Data Analyst specializing in Consumer and Digital Analytics at Intermountain Health, where he analyzes patient behavior to drive actionable results. He has a diverse background in data analysis, marketing, and technology, with previous roles at Total Quality Systems and the Internal Revenue Service.
Current Role at Intermountain Healthcare
Justin Tafoya currently serves as a Senior Data Analyst in Consumer and Digital Analytics at Intermountain Healthcare. He has held this position since 2023, working remotely from the Salt Lake City Metropolitan Area. In this role, he focuses on analyzing patient behavior, patterns, and trends to drive actionable results. He collaborates with stakeholders across various departments, including marketing, communication, digital transformation services, and consumer experience teams, to provide strategic insights that support decision-making.
Previous Experience at Intermountain Healthcare
Before his current role, Justin Tafoya worked at Intermountain Healthcare as a Marketing and Consumer Insights Analyst from 2018 to 2022. He also held the position of Marketing, Sponsorship, and Brand Strategist for seven months in 2022 to 2023. His experience in these roles involved analyzing consumer data and providing insights to enhance marketing strategies and brand initiatives.
Educational Background
Justin Tafoya studied at Colorado State University, where he is pursuing a Master's degree in Business Administration with a focus on Marketing Data Analytics from 2022 to 2024. He also holds a Bachelor of Science degree in Communication and Digital Media from Weber State University, which he completed from 2007 to 2011. His educational background equips him with the analytical skills necessary for his current role.
Technical Skills and Tools
In his role as a Senior Data Analyst, Justin Tafoya utilizes a diverse set of analytical tools to conduct data analysis and reporting. His expertise includes tools such as Tableau BI, Databricks, Salesforce, Google Analytics, Amplitude Analytics, Epic, and Brightedge SEO. He builds SQL queries from various data platforms and warehouses to perform comprehensive data analysis, supporting decision-making and measuring key performance indicators (KPIs) and goals.
Career History and Roles
Justin Tafoya has a diverse career history, having worked in various roles prior to his current position. He worked as a Front End Developer (UI) at Total Quality Systems, Inc. from 2014 to 2017 and as a MidTier Server Application/Database Administrator at Superlative Technologies in 2013. Additionally, he has experience in freelance video production from 2011 to 2014 and held multiple roles at the Internal Revenue Service from 2007 to 2011, including Telecommunication Support and Desktop Support.