Ruchita M.
About Ruchita M.
Ruchita M. serves as the Director of Consumer Insights and Strategy at Intermountain Healthcare, where she has worked since 2021. With a background in consumer research and strategy from companies like Audible, Dell, and E*TRADE, she has developed initiatives that enhance consumer experiences and insights.
Current Role at Intermountain Healthcare
Ruchita M. serves as the Director of Consumer Insights + Strategy at Intermountain Healthcare since 2021. In this role, she leads efforts to enhance consumer-driven experiences by directing consumer research initiatives. She translates the voice of diverse consumer segments into actionable insights, which informs strategic decisions across the organization. Ruchita has developed a comprehensive Experience Research & Insights vision and strategy that prioritizes key team initiatives. Her work has contributed to improved metrics such as Net Promoter Score (NPS), Customer Effort Score (CES), Customer Satisfaction (CSAT), User Experience (UX), and various digital Key Performance Indicators (KPIs).
Previous Experience at Audible Inc.
Before joining Intermountain Healthcare, Ruchita worked at Audible Inc. as a Senior Member Insights Consultant from 2015 to 2016. During her tenure in Newark, NJ, she focused on enhancing consumer insights to improve user experiences. Her contributions helped shape strategies that aligned with consumer needs, although specific achievements during this period are not detailed.
Professional Background in Market Research
Ruchita has extensive experience in market research and competitive intelligence. She worked at Motorola, Inc. as a Market & Competitive Intelligence Analyst from 2004 to 2006. Following this, she held various positions, including Marketing Research Manager at Webster Bank from 2008 to 2011, and Strategic Research Lead at E*TRADE Financial from 2011 to 2014. Each role contributed to her expertise in understanding market dynamics and consumer behavior, which she has applied in her current position.
Educational Qualifications
Ruchita holds a Bachelor of Commerce degree in Marketing & Advertising from the University of Mumbai. She furthered her education by obtaining an M.B.A. in Finance from Baruch College. Her academic background provides a solid foundation for her work in consumer insights and strategy, equipping her with the necessary skills to analyze market trends and consumer preferences effectively.
Team Development and Leadership
At Intermountain Healthcare, Ruchita has built a high-performing team by attracting and developing individuals with a balance of soft skills and technical expertise. She facilitates stakeholder workshops and design strategy sessions to co-create solutions addressing prioritized pain points. Her leadership style emphasizes collaboration and innovation, fostering an environment conducive to achieving strategic goals.