Eduardo Chaves
About Eduardo Chaves
Eduardo Chaves is a professor and experienced professional in business administration and branding, with a background in marketing and market research. He has held various roles, including CEO, professor, and consultant, and has authored numerous scientific articles and books in his field.
Work at International Trademark Association (INTA)
Eduardo Chaves currently holds the position of Professor Membership at the International Trademark Association (INTA) since 2023. INTA is a global association dedicated to supporting trademarks and related intellectual property rights. In this role, Chaves contributes to the association's educational initiatives and membership engagement efforts, leveraging his extensive background in branding and marketing.
Education and Expertise
Eduardo Chaves has a robust educational background in business management and marketing. He studied at Universidade de São Paulo, where he earned a Bachelor's degree, Master of Science (MSc), and a Philosophy Doctor (PhD) from 2002 to 2016. He also completed a post-doctorate in Marketing at FGV EAESP from 2017 to 2019. His academic qualifications support his expertise in consumer behavior, market research, and branding.
Background
Chaves has a diverse professional background, having worked in various roles across different organizations. He served as the Founder and CEO of Guarded Brands from 2018 to 2020 and has held positions at several educational institutions, including Instituto Federal de Educação, Ciência e Tecnologia de São Paulo and FIA Business School. His early career included roles as an analyst and consultant at Mercadotecnia. Pesquisa e Estratégia de Mercado and Millward Brown Vermeer.
Achievements
Eduardo Chaves has authored numerous scientific articles and books in the field of business administration and branding. He has participated in strategic analysis and development for major companies such as Embraer, Vale, and Coca-Cola. His work has also involved brand evaluations and country brand assessments, showcasing his impact in the field of marketing and branding.
Current Positions and Roles
In addition to his role at INTA, Eduardo Chaves is actively involved in several other positions. He is a Managing Director for Brand Finance Brazil, a Court-appointed Expert for the Tribunal de Justiça de São Paulo, and an Associate Professor at Universidade de São Paulo. He also serves as Brazil Head for Superbrands UK and has been an Inspiring Speaker for World Creativity Day since 2023.