Lyonel Yu
About Lyonel Yu
Lyonel Yu serves as the Coordinator of Exhibitions and Sponsorships at the International Trademark Association, where he has worked since 2001. He has extensive experience in organizing exhibitions and developing marketing strategies to enhance membership engagement.
Work at International Trademark Association (INTA)
Lyonel Yu has been a part of the International Trademark Association (INTA) since 2001, serving in various capacities over the years. Currently, he holds the position of Coordinator, Exhibitions and Sponsorships, a role he has occupied since 2018. In this capacity, he has been instrumental in organizing and managing large-scale exhibitions, showcasing his expertise in event coordination. Additionally, he focuses on developing innovative strategies to increase sponsorship sales, contributing to the financial sustainability of INTA's initiatives.
Education and Expertise
Lyonel Yu studied at Baruch College from 1996 to 2001, where he earned a degree in Marketing and Business. This educational background has provided him with a strong foundation in marketing principles and business strategies, which he applies in his current role at INTA. His expertise in creating comprehensive marketing plans is aimed at enhancing membership engagement, demonstrating his commitment to fostering a vibrant community within the organization.
Background
Lyonel Yu has dedicated over two decades to the International Trademark Association, working in New York, New York. His long tenure at INTA reflects his commitment to the organization and its mission. Throughout his career, he has developed a deep understanding of trademark issues and the importance of exhibitions and sponsorships in promoting the association's goals.
Achievements
During his time at the International Trademark Association, Lyonel Yu has played a key role in organizing large-scale exhibitions, which are critical for networking and knowledge sharing within the trademark community. His efforts in increasing sponsorship sales have also contributed to the growth and sustainability of INTA's programs. His focus on marketing strategies has enhanced membership engagement, further solidifying INTA's position in the industry.