Abhibroto Roy
About Abhibroto Roy
Abhibroto Roy is a Program Manager at Interpublic Group (IPG) in Mumbai, India, with over a decade of experience in advertising and marketing. He has worked in various roles across notable companies, developing expertise in managing comprehensive campaigns and coordinating communication strategies.
Work at Interpublic Group
Abhibroto Roy has been serving as a Program Manager at Interpublic Group (IPG) since 2021. Based in Mumbai, Maharashtra, India, he has accumulated three years of experience in this role. His responsibilities include managing comprehensive advertising and marketing campaigns, ensuring effective communication and coordination among various departments to meet project deadlines.
Previous Work Experience
Prior to his current position, Abhibroto Roy held several roles in the marketing and communications field. He worked as a Media Trainee at Symbiosis Institute of Media and Communication from 2009 to 2012. He then served as an Account Executive at JWT from 2014 to 2016. In 2018, he worked as a Content Specialist at ThronePR for five months and as a Marketing Communications Specialist at LENDindex for four months. Additionally, he was an Account Coordinator at Regatta, Inc. in 2020 and held roles in marketing and community management at Token Ring and CryptoAlpha from 2018 to 2020.
Education and Expertise
Abhibroto Roy holds a Master of Science (MSc) in Arts, Entertainment, and Media Management from The New School, which he completed from 2016 to 2018. He also earned a Bachelor's of Media Science in Communication Management from Symbiosis International University between 2009 and 2012. His expertise includes developing creative briefs, managing 360-degree advertising campaigns, and conducting consumer studies to enhance communication strategies.
Industry Experience
Abhibroto Roy has experience working with high-value clients across various industries, including Beauty, Personal Care, Homecare, Footwear, and Financial Technology. His roles have involved coordinating between multiple departments within agencies to ensure the timely delivery of marketing materials and collaterals. This experience has equipped him with a comprehensive understanding of the marketing landscape.
Early Education
Abhibroto Roy completed his early education at St. James' School in Kolkata, where he studied from 1994 to 2008. This foundational education laid the groundwork for his later studies in media and communication, contributing to his career in the marketing and advertising sectors.