Aketzali Loera
About Aketzali Loera
Aketzali Loera is an experienced Account Manager at IPG Mediabrands, focusing on Mattel for the LATAM region since 2019. She has a strong background in marketing, having worked with notable brands and agencies since 2010.
Work at Interpublic Group
Aketzali Loera has been employed at Interpublic Group (IPG) since 2016. She currently holds the position of Account Manager for Mattel Brasil. In this role, she manages client relationships and oversees marketing strategies for the Mattel brand within the Brazilian market. Additionally, she has been serving as Account Manager LATAM Mattel at IPG Mediabrands since 2019, where she focuses on broader regional strategies across Latin America.
Previous Experience in Marketing
Before joining IPG, Aketzali Loera worked at BPN Worldwide as an Account Executive for Six Flags from 2014 to 2015. She also held the position of Account Executive at Initiative, where she managed accounts for Bimbo from 2012 to 2013. These roles provided her with foundational experience in client management and marketing strategy.
Education and Expertise
Aketzali Loera studied at Universidad Tecnológica de México, where she earned a Bachelor's degree in Marketing/Marketing Management from 2009 to 2011. She also obtained a Licentiate degree in Marketing from the same institution, completing her studies from 2007 to 2010. Her educational background has equipped her with the skills necessary for her roles in account management and marketing.
Career Timeline
Aketzali Loera's career in marketing spans several years, beginning with her education in marketing at Universidad Tecnológica de México. She started her professional journey at Initiative in 2012, followed by a role at BPN Worldwide in 2014. In 2016, she joined Interpublic Group, where she has continued to advance her career, focusing on major brands such as Mattel.