Andrelle L.
About Andrelle L.
Andrelle L. is a Senior Performance Executive specializing in social media at Interpublic Group (IPG) in Singapore, where he has worked since 2023. He has a background in e-commerce and digital marketing, with previous roles at ZMC Automotive, GroupM, and Toluna.
Work at Interpublic Group
Andrelle L. serves as a Senior Performance Executive, Social at Interpublic Group (IPG) since 2023. In this role, Andrelle collaborates closely with planning and account management teams to implement a comprehensive client management approach. This position involves tracking market insights to develop strategies and scale campaigns effectively, ensuring optimal performance in social media initiatives.
Previous Experience in E-commerce and Marketing
Before joining IPG, Andrelle held several positions in the marketing and e-commerce sectors. From 2020 to 2021, Andrelle worked as Head of E-commerce at ZMC Automotive, where responsibilities included overseeing online sales strategies. Prior to that, Andrelle served as Senior Performance Executive, Search at GroupM from 2021 to 2022, focusing on search marketing performance. Additionally, Andrelle worked at ZMC Automotive as a Marketing Executive from 2019 to 2020 and gained experience as an APAC Marketing Intern at Toluna in 2018.
Educational Background
Andrelle L. has a solid educational foundation in marketing and hospitality. Andrelle studied at Nanyang Polytechnic, earning a Diploma in Hospitality and Tourism Management with a specialization in MICE from 2014 to 2017. Following this, Andrelle attended Southampton Business School, where a Bachelor of Science (Hons) in Marketing was achieved from 2017 to 2019. Additionally, Andrelle completed O levels at Naval Base Secondary School from 2010 to 2013.
Skills in Campaign Performance and Insights
In the role at IPG and previous positions, Andrelle has developed expertise in enhancing performance efficiencies in social media campaigns. Andrelle provides the team with timely insights to identify bottlenecks and root causes, which leads to improvements in campaign performance. This analytical approach is supported by a strong understanding of market trends and consumer behavior.