Ari Pomerantz
About Ari Pomerantz
Ari Pomerantz serves as the Executive Vice President and Executive Director of Production at IPG Health. With a background in production leadership at notable companies like Edelman and The Trillions Co., he has a proven track record in business development and innovative project management.
Work at Interpublic Group
Ari Pomerantz currently serves as the Executive Vice President and Executive Director of Production at IPG Health, a division of Interpublic Group (IPG). He has held this position since 2023, contributing to the organization for one year. In this role, Pomerantz oversees post-merger transformation efforts, focusing on centralizing services and standardizing systems to enhance operational efficiency.
Previous Experience at Edelman
Prior to joining IPG Health, Ari Pomerantz worked at Edelman for seven years, from 2016 to 2023. He held the position of Executive Vice President, Production & Global Production Lead for Unilever, based in the Greater New York City Area. During his tenure, he guided award-winning campaigns for major clients, including Unilever, TJX, and Pepsi, and achieved significant business development milestones.
Background in Production Management
Ari Pomerantz has extensive experience in production management across various organizations. He worked at The Trillions Co. as General Manager and Head of Production from 2015 to 2016, where he produced the 'Most Viral' Super Bowl ad of 2016 for Ritz Crackers. His earlier roles include Director of Production at Paramount from 1998 to 2000 and founding Pump Audio, which was sold to Getty Images.
Education and Expertise
Ari Pomerantz studied at Boston University and the University at Albany, where he developed a strong foundation in production and media management. His expertise spans various aspects of production, including business development, cost reduction strategies, and the implementation of innovative licensing solutions.
Achievements in Business Development
Throughout his career, Ari Pomerantz has demonstrated a strong ability to drive business growth. At MFN, he led initiatives that resulted in a 300% year-over-year revenue increase, working with clients such as American Express and Intel. His strategic negotiation skills also significantly reduced production costs at MTV by securing favorable licensing rates with independent record labels.