Beatriz Alti
About Beatriz Alti
Beatriz Alti serves as the EMEA Network Director for Mediabrands and Kinesso at Interpublic Group (IPG), a position she has held since 2020. She has a background in auditing from her time at PwC and has held various roles within IPG since 2006.
Work at Interpublic Group
Beatriz Alti has held multiple positions at Interpublic Group (IPG) since joining the organization in 2006. She began as EMEA Area Controller for the Mediterranean region, serving from 2006 to 2012. Following this role, she was promoted to EMEA Agency Director for Mediabrands from 2012 to 2015. Alti then transitioned to EMEA Network Director for Mediabrands and Mullen Lowe, where she worked from 2015 until 2020. Currently, she serves as EMEA Network Director for Mediabrands and Kinesso, a position she has held since 2020.
Education and Expertise
Beatriz Alti studied at Universidad de Deusto from 1993 to 1998, completing a five-year program. This educational background has provided her with a solid foundation in business principles, which she has applied throughout her career. Her expertise spans various roles in the advertising and media sectors, particularly within network management and agency operations.
Background
Before her extensive career at Interpublic Group, Beatriz Alti worked at PwC as an Auditor from 1998 to 2003. This role involved financial analysis and compliance, equipping her with critical skills in financial oversight and strategic planning. Her transition from auditing to the media industry reflects her adaptability and broad skill set.
Career Progression
Beatriz Alti's career progression at Interpublic Group showcases her growth within the organization. Starting as EMEA Area Controller, she advanced to EMEA Agency Director, then to EMEA Network Director for two different divisions. Each role has contributed to her comprehensive understanding of the media landscape and network operations.