Bijender S.
About Bijender S.
Bijender S. is a Group Head at Interpublic Group (IPG) with extensive experience in digital marketing and campaign optimization. He has a strong analytical focus, aiming for significant performance growth across various platforms and industries.
Work at Interpublic Group
Currently, Bijender S. serves as Group Head at Interpublic Group (IPG), a position he has held since 2021. In this role, he focuses on developing and implementing strategies that align with client objectives. His expertise includes utilizing a mix of search, display, and social media channels to enhance performance and drive growth.
Previous Experience in Digital Marketing
Bijender S. has a diverse background in digital marketing, having worked in various roles across multiple organizations. He served as SEM Manager at AdLift India from 2018 to 2019, and as Senior Manager at Publicis Groupe from 2020 to 2021. His experience also includes positions as Digital Marketing Specialist at Eyebridge Soft Solutions and Internet Marketing Analyst at AICRAD Study Pvt Ltd.
Educational Background
Bijender S. earned a Bachelor of Technology (BTech) degree in Electrical, Electronics and Communications Engineering from Kurukshetra University. His studies spanned from 2008 to 2012, providing him with a solid technical foundation that complements his marketing expertise.
Expertise in Campaign Management
Bijender S. possesses strong skills in campaign optimization, focusing on key performance metrics such as CTR, CPC, SOV, and conversion rates. He has successfully managed and optimized paid campaigns with budgets reaching up to 10 crore INR monthly, demonstrating his capability in handling significant financial resources effectively.
Achievements in Performance Marketing
Throughout his career, Bijender S. has demonstrated a strong focus on analytical growth, aiming for a 10x increase in performance. He has successfully generated a 10x return on investment through various paid media platforms and regularly conducts paid account audits to ensure optimal performance for his clients.