Carl Hartman
About Carl Hartman
Carl Hartman is the IPG Lead for Verizon, currently working at Interpublic Group since 2023. He has over three decades of experience in the advertising industry, having held various leadership roles at notable agencies including WPP, Ogilvy & Mather, and Young & Rubicam.
Current Role at Interpublic Group
Carl Hartman serves as the IPG Lead for Verizon at Interpublic Group (IPG) since 2023. In this role, he is responsible for overseeing the strategic direction and execution of advertising initiatives for Verizon. His position is based in the United States and is conducted on-site.
Previous Experience in Advertising
Hartman has extensive experience in the advertising industry, having held various leadership roles. He worked as Managing Partner at Young & Rubicam from 1991 to 2004 and as Director of Integration at Mediaedge from 2006 to 2008. He also served as Group Managing Director at mcgarrybowen for a brief period in 2005-2006. His tenure at WPP included roles such as Global Client Leader for Kimberly Clark and Shopper Marketing Head.
Leadership at Red Fuse Communications
From 2018 to 2023, Hartman was the Chief Executive Officer at WPP|Red Fuse, where he led the Colgate Palmolive Team. During his time there, he developed the global equity for Colgate, demonstrating his capability in creating impactful brand strategies.
Educational Background
Hartman studied at UCLA, where he earned a Bachelor of Arts in English from 1981 to 1985. He furthered his education at the UCLA Anderson School of Management, obtaining a Master of Business Administration with a focus on Marketing from 1989 to 1991. He also attended McCallie School from 1975 to 1981.
Board Membership at Educational Housing Services
Since 2018, Hartman has served as a Board Member at Educational Housing Services. In this capacity, he contributes to the governance and strategic direction of the organization, leveraging his extensive experience in leadership and management.