Cathy Xie
About Cathy Xie
Cathy Xie is a Business Director at Interpublic Group (IPG) in Guangzhou, where she has worked since 2017. She has over 15 years of experience in media planning and talent development, with previous roles at 迈势 and Publicis Media.
Work at Interpublic Group
Cathy Xie has served as a Business Director at Interpublic Group (IPG) since 2017. In this role, she has been responsible for overseeing business operations and strategic initiatives in Guangzhou. Her tenure at IPG has spanned seven years, during which she has contributed to the company's growth and client engagement strategies.
Previous Experience in Advertising
Before joining Interpublic Group, Cathy Xie worked at 迈势 as a Business Director from 2015 to 2016. Her career in the advertising industry also includes a significant role at 实力传播, where she served as Media Planning Director for 12 years, from 2003 to 2015. Additionally, she held the position of Talent Development Director at Publicis Media for one year, from 2016 to 2017.
Education and Expertise
Cathy Xie earned a Double Bachelor Degree in Management and Economic from 暨南大学, where she studied Economic Information Management and International Finance. Her educational background, spanning from 1998 to 2003, has provided her with a solid foundation in both management and economic principles.
Career Timeline
Cathy Xie's career in the advertising and media industry began in 2003. She spent 12 years at 实力传播 as Media Planning Director, followed by a brief tenure at 迈势 as Business Director. She then transitioned to Publicis Media as Talent Development Director before joining Interpublic Group in 2017, where she continues to work as Business Director.