Chinki Das
About Chinki Das
Chinki Das is a Senior Manager of Strategy at Interpublic Group (IPG) in Mumbai, India, with a background in research and product management. She has previously worked at WPP, Axis Bank, and BNP Paribas, and has received recognition for her innovative use of research and analytics.
Current Role at Interpublic Group
Chinki Das serves as the Senior Manager of Strategy at Interpublic Group (IPG), a role she has held since 2022. Based in Mumbai, Maharashtra, India, she focuses on strategic initiatives that drive brand growth and consumer engagement. Her responsibilities include developing and implementing strategies that leverage insights from various sectors, including media and technology.
Previous Experience at WPP
Prior to her current position, Chinki Das worked at WPP as a Research Executive from 2012 to 2016. During her four years in this role, she was based in Mumbai, Maharashtra, India. Her work involved conducting research and analysis to support advertising strategies, contributing to the agency's understanding of market dynamics and consumer behavior.
Experience at Axis Bank
Chinki Das held the position of Product Manager at Axis Bank from 2021 to 2022. In this role, she was responsible for managing product strategies and enhancing customer experiences. Her tenure at Axis Bank was marked by her focus on aligning product offerings with market needs.
Educational Background
Chinki Das has a diverse educational background. She completed her schooling at Lilavatibai Podar Sr Secondary School, achieving notable academic results in ICSE. She then pursued a Bachelor of Arts in Economics at Mithibai College of Arts, where she attained a 70% score. Additionally, she completed a Post Graduate Program in Marketing at SPJIMR SP Jain Institute of Management & Research from 2020 to 2021.
Achievements in Research and Analytics
In 2023, Chinki Das received the Abby’s award for 'Innovative use of Research & Analytics.' This recognition was awarded for her contributions to a research-based campaign strategy for brands such as Mahindra and Ather. Her work highlighted the importance of data-driven insights in shaping effective marketing strategies.