Corby Caldwell
About Corby Caldwell
Corby Caldwell is a Senior Business Analyst at Interpublic Group (IPG) with over 12 years of experience in advertising and branding. He has held various roles in notable companies, including Hill Holliday and Wieden & Kennedy, and specializes in media strategy and consumer insight analysis.
Work at Interpublic Group
Corby Caldwell has been employed at Interpublic Group (IPG) as a Senior Business Analyst since 2021. In this role, he applies his extensive experience in advertising and branding to support various consumer product and service clients. His responsibilities include analyzing business processes, developing strategies, and enhancing operational efficiency within the organization.
Previous Experience at Hill Holliday
Prior to joining IPG, Corby Caldwell worked at Hill Holliday for a total of ten years. He served as a Principal Applications Specialist from 2011 to 2017 and later as a Senior Business Systems Analyst from 2017 to 2021. During his tenure, he contributed to various projects focused on improving business systems and processes, leveraging his expertise in integrated advertising and media strategy.
Education and Expertise
Corby Caldwell earned a Bachelor of Business Administration with a focus on Marketing from the University of Massachusetts at Amherst - Isenberg School of Management. His educational background complements his professional experience, which spans over 12 years in advertising and branding. He is proficient in media evaluation, negotiation, project management, and has a strong emphasis on collaborative partnerships and staff development.
Background in Media and Retail Marketing
Corby Caldwell has a diverse background in media and retail marketing. He held positions as Associate Media Director at Wieden & Kennedy and Circle.com, where he developed skills in competitive spending analysis and retail communications strategy. Additionally, he has six years of experience in retail marketing and management, focusing on consumer insights and decision-making processes.
Specializations in Advertising Strategy
Caldwell specializes in creating unique media opportunities that enhance brand visibility. His expertise includes integrated advertising/media strategy and consumer insight analysis. He is experienced in constructing integrated efforts that influence consumer decision-making beyond initial advertising exposure, ensuring that marketing strategies are effective and impactful.