Denisse Roxana Fajardo Castro
About Denisse Roxana Fajardo Castro
Denisse Roxana Fajardo Castro is an Analyst Optimization at Interpublic Group (IPG) in Peru, specializing in optimizing branding and performance campaigns on social media and Google. She has a background in communications and advertising, with previous roles at organizations such as SUNAT, Havas Media Group, and Walt Disney World.
Current Role at Interpublic Group
Denisse Roxana Fajardo Castro has been working at Interpublic Group (IPG) as an Analyst Optimization since 2021. In this role, she focuses on optimizing and monitoring branding and performance campaigns across social media and Google platforms. Denisse supervises the optimization team to ensure compliance with key performance indicators (KPIs) across various accounts. Her work involves creating detailed reports using Data Studio for multiple brands, demonstrating her analytical skills and commitment to performance improvement.
Previous Experience in Digital Marketing
Prior to her current position, Denisse gained valuable experience in digital marketing at Havas Media Group, where she worked as a Digital Media Trader from 2018 to 2021. In this role, she was responsible for managing digital media campaigns and optimizing performance. She also worked at Capybara SEO as an Asistente de Marketing Digital for two months in 2017, where she contributed to various marketing initiatives. Her early career included positions at Banco Central de Reserva del Perú and SUNAT, where she focused on communications and institutional image.
Education and Expertise
Denisse studied at Universidad San Ignacio de Loyola, where she earned a degree in Comunicación empresarial y Publicidad, achieving her Bachillerato from 2013 to 2017. This educational background provided her with a solid foundation in communication and advertising principles, which she applies in her professional roles. Her expertise includes executing A/B testing and digital planning for product innovation, further enhancing her skills in the digital marketing landscape.
Work Experience at Walt Disney World
Denisse's early work experience includes a position at Walt Disney World, where she worked in quick service food and beverage for two months in 2016. This role allowed her to develop customer service skills in a high-paced environment. Although this experience is distinct from her current focus in digital marketing, it contributed to her overall professional development.
Internship Experience
Denisse has completed several internships that provided her with practical experience in communications. She worked as a Practicante preprofesional de Comunicación at Banco Central de Reserva del Perú for three months in 2016 and as a Practicante profesional de Comunicaciones e Imagen Institucional at SUNAT for five months from 2017 to 2018. These internships helped her gain insights into institutional communication and public relations.