Desmond Loo
About Desmond Loo
Desmond Loo is a Media Director at Interpublic Group (IPG) in Taipei City, Taiwan, with a background in account management and strategy. He has received multiple awards for his work in media campaigns and holds a Master's degree in Public Relations, Advertising, and Applied Communication.
Work at Interpublic Group
Desmond Loo currently holds the position of Media Director at Interpublic Group (IPG) in Taipei City, Taiwan, a role he has occupied since 2018. In addition to his current role, he has also served as Associate Director of Strategy at IPG since 2017 and as Strategy Manager from 2016 to 2017. His responsibilities include developing and leading integrated annual communication plans for various brands, particularly in the Beauty, Baby, Contact Lens, and Oral Care sectors. He collaborates with cross-departmental teams and external partners to deliver comprehensive media solutions.
Previous Experience at FCB Global and Leo Burnett
Desmond Loo has prior experience as an Account Manager at FCB Global, where he worked for four months in 2015 in Taipei City, Taiwan. He also spent three years as an Account Manager at Leo Burnett from 2012 to 2015, during which he gained significant experience in managing client accounts and developing marketing strategies.
Education and Expertise
Desmond Loo earned a Master's degree in Public Relations, Advertising, and Applied Communication from Shih Hsin University, where he studied from 2007 to 2011. He also holds a Bachelor's degree in Finance and Financial Management Services from National Chengchi University, which he completed from 2003 to 2007. His educational background equips him with a strong foundation in both communication and financial management.
Achievements and Awards
Desmond Loo has received notable recognition in his field, including the '2018 Oath Best Programmatic Campaign (Merit)' award. He also won the '2017 Facebook Most Influential Brands' award, highlighting his impact in the advertising and media sectors. His leadership in integrated teams has contributed to measurable results, such as a 5% increase in sales revenue for a client in the Beauty category.