Erika Denisse Padilla Nava
About Erika Denisse Padilla Nava
Erika Denisse Padilla Nava is a digital supervisor at Interpublic Group (IPG) in Ciudad de México, where she has worked since 2021. She has a background in marketing and has held various roles in digital performance and analytics across several companies.
Work at Interpublic Group
Erika Denisse Padilla Nava has been serving as Supervisora Digital at Interpublic Group (IPG) since 2021. In this role, she is responsible for monitoring and reporting the results of digital campaigns. She ensures the correct implementation of these campaigns, contributing to the overall effectiveness of IPG's digital marketing strategies. Her position reflects her expertise in managing creative assets for digital campaigns.
Previous Experience in Digital Marketing
Before her current role at IPG, Padilla Nava worked at Starcom as Especialista de Performance for six months in 2019. She also held a position at MediaCom, where she worked in various capacities, including Analytics Digital and Compra de medios in 2016. Additionally, she served as a Marketing Performance Analyst at Ofi for four months in 2019. Her diverse experience in digital marketing has equipped her with a comprehensive understanding of performance metrics and campaign management.
Education and Expertise
Padilla Nava studied at Instituto Politécnico Nacional, where she earned a Licenciatura en Relaciones Comerciales from 2011 to 2015. Her academic background in marketing provides a solid foundation for her career in digital marketing. She has developed expertise in managing creative assets and analyzing performance data, which are critical skills in her current role.
Background in Analytics and Media
Padilla Nava's career includes significant experience in analytics and media. At MediaCom, she worked as Control and Audit for seven months in 2016, focusing on ensuring compliance and performance standards. Her role as Analytics Digital further enhanced her skills in data analysis and campaign evaluation. This background has been instrumental in her current responsibilities at IPG.