Fernanda Domínguez Roque
About Fernanda Domínguez Roque
Fernanda Domínguez Roque is a DMP Manager with a background in actuarial studies. She has held various roles in analytics and data management at notable companies, including Dentsu Aegis Network, Walmart, and Cheil Worldwide.
Work at Interpublic Group
Fernanda Domínguez Roque currently holds the position of DMP Manager at Interpublic Group (IPG). She has been with the company since 2021, contributing to various data management projects within the organization. Her role involves overseeing data management processes and strategies to enhance client insights and marketing effectiveness.
Previous Experience in Data Analytics
Prior to her current role, Fernanda worked at Cheil Worldwide as a DMP for Samsung Electronics México from 2019 to 2021. In this position, she focused on data management and analytics, supporting marketing initiatives for the client. Before that, she served as Subgerente Data Mining - Customer Insights at Walmart for five months in 2019, where she analyzed customer data to drive business decisions.
Education and Expertise
Fernanda Domínguez Roque studied at Facultad de Estudios Superiores Acatlán, where she earned a degree in Actuaría from 2014 to 2018. This educational background provided her with a strong foundation in statistical analysis and data interpretation, which she applies in her professional roles.
Experience at Dentsu Aegis Network
Fernanda began her career as an Analytics Analyst at Dentsu Aegis Network, where she worked for 11 months in 2018. In this role, she was responsible for analyzing data to support marketing strategies and improve client outcomes, gaining valuable experience in the field of data analytics.