Galvyn Liu
About Galvyn Liu
Galvyn Liu is a Client Director at Interpublic Group in Singapore, with extensive experience in media planning across various industries. He has held multiple roles at OMD Singapore and Havas Media Group, and he holds a Master's degree in Mass Communication from Nanyang Technological University.
Current Role at Interpublic Group
Galvyn Liu serves as a Client Director at Interpublic Group (IPG) in Singapore. He has held this position since 2021, contributing to various client projects and media strategies. His role involves overseeing client relationships and ensuring effective media planning and execution.
Previous Experience at OMD Singapore
Galvyn Liu has extensive experience at OMD Singapore, where he worked in various capacities from 2008 to 2019. He started as a Media Planner from 2008 to 2011, then advanced to Media Manager from 2011 to 2014. He later served as Associate Director from 2014 to 2018 and as Account Director for 11 months in 2019. His work involved managing media planning for local industries including airlines, fast food, FMCG, retail management, and fashion.
Experience at Havas Media Group
Galvyn Liu worked as a Media Director at Havas Media Group for one year from 2019 to 2020. In this role, he was responsible for leading media strategies and planning initiatives, further enhancing his expertise in the media landscape.
Educational Background
Galvyn Liu studied at Ngee Ann Polytechnic, where he earned a diploma in Mass Communications from 1999 to 2001. He furthered his education at the Singapore Institute of Management, obtaining a Bachelor's degree in Communications from 2006 to 2008. He also holds a Master's degree in Mass Communication/Media Studies from Nanyang Technological University.
Industry Expertise
Galvyn Liu has extensive experience in media planning across various industries, including insurance, hospitality, airlines, fast food, FMCG, retail management, and TCM branding. His work has involved managing media planning projects with a regional focus, demonstrating his capability to adapt strategies to different market needs.