Gina Rueda
About Gina Rueda
Gina Rueda is a marketing professional with extensive experience in campaign implementation and management, currently serving as a Supervisor at Initiative and Interpublic Group in Mexico. She holds degrees in Marketing and Communication from Universidad Nacional Autónoma de México and has worked with major brands in various media channels since 2016.
Work at Interpublic Group
Gina Rueda has been associated with Interpublic Group (IPG) since 2016, where she has held multiple roles over the years. Currently, she serves as a Supervisor, a position she has maintained since 2018. In this capacity, she oversees various marketing initiatives and manages accounts, contributing to the overall success of campaigns. Her experience at IPG spans over eight years, during which she has developed expertise in managing both Above The Line (ATL) and Below The Line (BTL) campaigns.
Experience at Initiative and Universal McCann
Gina Rueda has been working at Initiative since 2021 as Supervisor de compras Ragasa and has also held the role of Supervisor de compras Unilever since 2020. Her tenure at Universal McCann began in 2018, where she has worked for six years. In these roles, she has gained valuable experience in managing procurement and campaign execution, particularly in the context of major brands and retailers.
Education and Expertise
Gina Rueda studied at Universidad Nacional Autónoma de México, where she earned a Licenciatura in Ciencias de la Comunicación from 2012 to 2016. She furthered her education by completing a Diplomado in Publicidad Digital from 2017 to 2018 and achieved the title of Especialista in Marketing from 2019 to 2020. Her educational background supports her expertise in marketing data analysis, campaign management, and budget administration.
Campaign Management Experience
Gina Rueda possesses significant experience in managing ecommerce campaigns for well-known brands such as Ponds, Zest, Magnum, and Ben & Jerry's. She has implemented these campaigns across various retail platforms, including Soriana, Walmart, HEB, Cornershop, and Rappi. Her role involves coordinating with external suppliers and creative agencies to ensure effective collaboration and successful campaign execution.
Skills in Marketing Data Analysis
Gina Rueda has a strong background in marketing data analysis, which includes understanding customer and competitor buying behavior. This expertise allows her to identify market opportunities and adjust marketing strategies accordingly. Additionally, she is skilled in budget administration and control of reconciliations, ensuring efficient allocation and use of resources for marketing campaigns.