Gonzalo Salazar Mateo
About Gonzalo Salazar Mateo
Gonzalo Salazar Mateo serves as the Director of Research & Analytics at Interpublic Group (IPG) since 2021. He has extensive experience in strategic planning and market research, having held various roles at notable companies including Samsung Electronics, Nielsen, and The Coca-Cola Company.
Current Role at Interpublic Group
Gonzalo Salazar Mateo serves as the Director of Research & Analytics at Interpublic Group (IPG) since 2021. In this role, he is responsible for overseeing research initiatives and analytics strategies within the organization. His position is based in the Área Metropolitana de Santiago, where he applies his extensive experience in market research and analytics to drive data-driven decision-making.
Previous Experience at Samsung Electronics
Prior to his current role, Gonzalo worked at Samsung Electronics as the Strategic Planning & CMI Manager from 2015 to 2020. During his five years in this position, he focused on strategic planning and consumer market insights in Chile. His work contributed to the development of marketing strategies that aligned with consumer needs and market trends.
Background in Market Research and Retail
Gonzalo has a solid background in market research and retail, having worked at Nielsen in various capacities. He served as a Retail Executive from 2005 to 2007 and later as a Marketing for Retailers from 2007 to 2008. His roles involved analyzing market data and providing insights to enhance retail strategies. Additionally, he worked as a Homescan Specialist during the same period, further solidifying his expertise in market analysis.
Education and Expertise
Gonzalo holds a degree in Business and Market Research, having achieved the title of Comercial Engineer from Pontificia Universidad Católica de Chile. He also completed a Diplomado in Retail at Universidad Adolfo Ibáñez. His educational background provides him with a strong foundation in business principles and market analysis, which he leverages in his professional roles.
Career Path and Other Roles
Throughout his career, Gonzalo has held various positions that reflect his expertise in analytics and strategic planning. He worked as a Category Development Manager at UNIMARC from 2008 to 2011 and as a Local Specialist at The Boston Consulting Group from 2011 to 2012. He also served as the Gerente de Planificación Comercial for The Coca-Cola Company in Chile and Bolivia from 2020 to 2021, and as a Business Intelligence & CRM Manager at Roche from 2012 to 2015.