Hongyue (Jaslien) C.
About Hongyue (Jaslien) C.
Hongyue (Jaslien) C. is a seasoned professional in planning and analytics, currently serving as Director at Interpublic Group and holding multiple roles at Publicis Media. With a background in data and insights management, she has extensive experience in the media and finance sectors.
Work at Interpublic Group
Hongyue (Jaslien) C. serves as the Director of Planning and Analytics at Interpublic Group (IPG) since 2021. In this role, she is responsible for overseeing strategic planning and analytical initiatives, contributing to the company's data-driven decision-making processes. Her experience in analytics and planning supports IPG's goals in enhancing client services and optimizing marketing strategies.
Current Role at Publicis Media
Currently, Hongyue (Jaslien) C. holds multiple positions at Publicis Media. She has been working as a Data & Insight Manager since 2017, focusing on data analysis and insights generation to inform marketing strategies. Additionally, she has served as the Research Manager for Business Intelligence since 2019, where she applies her expertise in research methodologies to support business objectives.
Previous Experience at China Merchants Capital
Prior to her current roles, Hongyue (Jaslien) C. worked at China Merchants Capital as a Project Supervisor from 2015 to 2017. In this position, she managed various projects, contributing to the firm's investment strategies and operational efficiency. Her experience in project supervision provided her with valuable skills in managing complex tasks and collaborating with diverse teams.
Education and Expertise
Hongyue (Jaslien) C. earned a Master of Science (MS) in Information Management from Katholieke Universiteit Leuven, studying from 2011 to 2012. This academic background equipped her with a strong foundation in data management and analytical techniques, which she has applied throughout her career in various roles within the media and finance sectors.
Early Career at SAP
Hongyue (Jaslien) C. began her professional journey as a University Participant for the SAP-KU Leuven collaboration project from 2011 to 2012. During this eight-month tenure in the Brussels Area, Belgium, she gained experience in collaborative projects between academia and industry, enhancing her understanding of technology and its applications in business.