İpek Tanrıkulu
About İpek Tanrıkulu
İpek Tanrıkulu is a Senior Media Executive at Rufus/Amazon Prime Video, specializing in 360-degree communication strategies. She has a diverse background in marketing and communications, with experience at various companies including UM Worldwide and Kia Türkiye.
Current Role at Interpublic Group
İpek Tanrıkulu currently serves as a Senior Media Executive at Interpublic Group (IPG), specifically for Rufus/Amazon Prime Video. In this role, she focuses on developing and executing media strategies that align with the brand's marketing objectives. Her responsibilities include creating post-campaign reports that analyze data and provide recommendations for future media initiatives. This position has been held since 2022.
Previous Experience in Media and Marketing
Prior to her current role, İpek Tanrıkulu accumulated extensive experience in media and marketing. She worked as a Media Planning Specialist at UM Worldwide from 2019 to 2021, where she contributed to media strategy development. Additionally, she served as a Marketing Communications Specialist at Kia Türkiye for one year, focusing on marketing initiatives. Her experience also includes various internships at notable companies such as Boyner Grup, Migros Ticaret, Anadolu Grubu, and GittiGidiyor.
Education and Expertise
İpek Tanrıkulu earned her Bachelor's degree in Marketing from Istanbul Bilgi University, where she studied from 2015 to 2019. Her academic background provides a solid foundation for her expertise in planning comprehensive communication strategies that support brand marketing objectives. This educational experience has equipped her with the necessary skills to analyze data and develop effective media strategies.
Internship Experience
Throughout her career, İpek Tanrıkulu has completed several internships that have contributed to her professional development. She interned at Boyner Grup and SPI International in 2017, and at GittiGidiyor in 2016. Additionally, she held a marketing internship at Migros Ticaret in 2018 and a corporate communication internship at Anadolu Grubu from 2018 to 2019. These internships provided her with practical experience in various aspects of marketing and communication.