José Luis Mtz.
About José Luis Mtz.
José Luis Mtz. serves as the Rapport Lead for Mexico at Interpublic Group (IPG) and has extensive experience in digital strategy and ad operations, having held various roles at Grupo Expansión and Televisa.
Current Role at Interpublic Group
José Luis Mtz. serves as Rapport Lead México at Interpublic Group (IPG), a position he has held since 2018. In this role, he is responsible for leading initiatives that enhance client relationships and drive digital strategies within the Mexican market. His work focuses on integrating innovative solutions to meet the evolving needs of clients in a competitive landscape.
Experience at Mediabrands Latam
Since 2020, José Luis Mtz. has been the Head of Digital at Mediabrands Latam in Ciudad de México. In this capacity, he oversees digital marketing strategies and execution, ensuring alignment with overall business objectives. His leadership contributes to the growth and effectiveness of digital campaigns across various platforms.
Previous Positions at Grupo Expansión
José Luis Mtz. held multiple roles at Grupo Expansión between 2015 and 2018. He started as Programmatic Lead for one year, followed by a nine-month tenure as Ad-Ops & Programmatic Manager. He then served as Gerente de Estrategia Digital Comercial - AdOperations & Programmatic for 11 months. His experience at Grupo Expansión involved managing digital advertising operations and programmatic strategies.
Background in Ad Operations at Televisa
José Luis Mtz. worked at Televisa from 2010 to 2015, where he progressed from Ad Operations Lead to Ad Operations Manager. Over five years, he developed expertise in managing ad operations, optimizing advertising processes, and enhancing operational efficiency within the organization.
Educational Background in Systems Engineering
José Luis Mtz. studied at Universidad del Valle de México, where he earned a degree in Ingeniería en Sistemas. This educational background provided him with a solid foundation in systems engineering, contributing to his proficiency in digital marketing and ad operations.