Juan Luis Arteaga
About Juan Luis Arteaga
Juan Luis Arteaga is the Managing Director for Vector B - IPG, with a strong background in communications and marketing. He has held various leadership roles across multiple industries, including financial services and consumer goods, and has been recognized for his focus on team development and loyalty.
Work at Interpublic Group
Juan Luis Arteaga has served as Managing Director for Vector B - IPG since 2017. In this role, he leads a multidisciplinary team of nearly ninety members, focusing on integrated communications projects specifically for Grupo Bimbo's bakery business. His leadership emphasizes building loyalty and talent development within his team, ensuring effective collaboration and project execution.
Previous Experience in Advertising and Brand Management
Before joining Interpublic Group, Juan Luis Arteaga held various significant positions in the advertising and brand management sectors. He worked at Pacífico Seguros as Brand and Advertising Manager from 2010 to 2013. Prior to that, he was the Advertising Manager at Banco de Crédito BCP from 2002 to 2008, where he also served as Integrated Marketing Communications Senior Manager from 2013 to 2014. His experience also includes roles at Circus Grey and McCann Lima, where he contributed to strategic planning and account management.
Education and Expertise
Juan Luis Arteaga earned a Bachelor's degree in Social Communications from Universidad de Lima, where he studied from 1993 to 1998. His educational background supports his extensive expertise in various communications roles, including creative strategy, account management, and brand strategy. This foundation has enabled him to navigate complex marketing landscapes effectively.
Background in Project Management and Strategic Planning
Juan Luis Arteaga has a rich background in project management and strategic planning. He worked as Project Management Director at ASIX S.A. from 1998 to 2000 and held the position of VP Strategic Planning at McCann Lima from 2015 to 2017. His experience spans both financial services and consumer goods industries, showcasing his versatility and adaptability in different market environments.
Professional Reputation and Trust
Juan Luis Arteaga has established a strong professional reputation, as evidenced by being repeatedly sought after and rehired by former partners and employers. This trend indicates a high level of professional trust and respect within the industry, reflecting his ability to deliver results and maintain positive relationships throughout his career.