Kanika Anand
About Kanika Anand
Kanika Anand is a Senior Manager of Marketing and Brand at Airtel, with over a decade of experience in marketing strategies across various sectors including FMCG, Telecom, and Auto. She has held multiple leadership roles at Interpublic Group and has a strong academic background in marketing and mass communication.
Work at Interpublic Group
Kanika Anand held multiple positions at Interpublic Group (IPG) in Gurgaon, India, from 2014 to 2020. She served as Group Head from 2014 to 2017, where she managed marketing strategies across various sectors. Following this role, she worked as Media Director from 2017 to 2019, focusing on media management for diverse business lines. In 2019, she transitioned to the role of Business Director, which she held for 11 months until 2020. Her tenure at IPG contributed to her extensive experience in brand management and marketing.
Current Role at Airtel
Since 2020, Kanika Anand has been serving as Senior Manager Marketing & Brand at Airtel in Gurgaon, Haryana, India. In this role, she is responsible for overseeing marketing strategies and brand initiatives. Her work involves managing media across multiple lines of business, leveraging her extensive background in marketing and brand strategy to drive brand growth and insights.
Education and Expertise
Kanika Anand holds a Master of Business Administration (MBA) in Marketing Management from TIMES School of Marketing & Management, where she studied from 2009 to 2010. She also earned a Bachelor of Journalism and Mass Communication (BJMC) from Guru Gobind Singh Indraprastha University, completing her studies from 2005 to 2008. Her educational background supports her expertise in marketing and brand strategies across various industries.
Professional Background
Kanika Anand has over a decade of experience in marketing and brand management. Before her roles at Interpublic Group and Airtel, she worked as a Senior Media Planner at Lodestar Universal from 2010 to 2012 in New Delhi Area, India. Her diverse experience spans categories such as FMCG, Telecom, Auto, AlcoBev, and Durables, equipping her with a comprehensive understanding of brand insights and growth strategies.