Karen Snyder
About Karen Snyder
Karen Snyder is a Strategic Intelligence Data Analyst with extensive experience in social media management and digital marketing. She has held various roles at notable companies, including VERISIGN and Network Designs, Inc., and currently works at Interpublic Group and socialmedialista, LLC.
Work at Interpublic Group
Karen Snyder has been employed at Interpublic Group (IPG) as a Strategic Intelligence Data Analyst since 2022. In this role, she focuses on analyzing data to inform strategic decisions and enhance communication strategies. Her work contributes to the overall effectiveness of IPG's initiatives in the marketing and advertising sectors.
Previous Experience at VERISIGN
Karen Snyder worked at VERISIGN from 2002 to 2010, holding two key positions. Initially, she served as a Senior Web Producer for five years, where she was responsible for managing web content and production. Following this, she transitioned to the role of Social Media Manager from 2007 to 2010, where she introduced social media strategies and launched the company's social media program.
Career at Network Designs, Inc.
From 2010 to 2018, Karen Snyder worked at Network Designs, Inc. as the Director of Social Media. In this capacity, she oversaw social media initiatives and strategies, contributing to the company's online presence and engagement within the Washington D.C. Metro Area.
Education and Expertise
Karen Snyder studied at Harvard University, where she earned a Bachelor of Arts in English. Her educational background complements her expertise in social listening and insights, executive communications, and online reputation management. She has applied her knowledge in various roles throughout her career, enhancing organizational communication strategies.
Achievements in Social Media Strategy
Karen Snyder has notable achievements in social media strategy, including the launch of the social media program for the Federal Aviation Administration (FAA) in 2010. This initiative resulted in a doubling of followers year over year without any ad spend. Additionally, she saved the FAA significant costs by demonstrating the effectiveness of in-house digital marketing campaigns.