Lauren Sharette
About Lauren Sharette
Lauren Sharette serves as the SEM Operations Manager at Interpublic Group (IPG), where she has worked since 2019. She has a strong background in digital marketing, having previously held various roles at IPG and Grand Valley State University, and has received recognition for her work in the automotive sector.
Current Role as SEM Operations Manager
Lauren Sharette serves as the SEM Operations Manager at Interpublic Group (IPG) since 2019. In this role, she is responsible for overseeing search engine marketing operations within IPG Mediabrands and Kinesso. Her focus includes managing digital media campaigns that emphasize paid search and social strategies. Sharette has extensive experience in handling substantial budgets, managing digital media campaigns with expenditures exceeding $85 million annually.
Experience at Interpublic Group
Lauren Sharette has held multiple positions at Interpublic Group (IPG) over several years. She worked as Manager, Search & Social from 2018 to 2019 and as Manager, Performance Digital at Nationwide Insurance from 2017 to 2018. Additionally, she served as Senior Analyst, Paid Search from 2015 to 2017 and as Analyst, Paid Search from 2013 to 2015, all within Universal McCann. Her diverse roles have contributed to her expertise in digital marketing and performance analytics.
Background in Digital Marketing
Before joining IPG, Lauren Sharette worked as Digital Marketing Manager at Grand Valley State University from 2011 to 2013. This role provided her with foundational experience in digital marketing strategies. Her career in digital marketing has been marked by a focus on performance-driven campaigns, particularly in the automotive and insurance sectors.
Achievements in Search Marketing
Lauren Sharette received the OMMA Search Marketing award for her work on a search engine marketing campaign in the automotive sector. Her efforts have led to significant improvements in campaign performance, including a 180% year-over-year increase in Return on Ad Spend (ROAS) in the eCommerce sector and a 50% year-over-year increase in leads for a major insurance company.