Ligia Proaño
About Ligia Proaño
Ligia Proaño is a Digital Planner at Ipg, where she has worked since 2007 in New York City. She has a diverse background in digital strategy and education, having held various roles in different countries and institutions.
Work at Interpublic Group
Ligia Proaño has been employed at Interpublic Group (IPG) as a Digital Planner for Unilever since 2007. Her role has involved developing and implementing digital strategies to enhance brand visibility and engagement. Over her 17 years at IPG, she has contributed to various projects that align with Unilever's marketing objectives. Proaño's experience at IPG reflects her expertise in digital planning within the fast-moving consumer goods sector.
Education and Expertise
Ligia Proaño studied at Universidad Inca Garcilaso De La Vega from 2003 to 2007, earning her degree before pursuing further education at Universidad De San Martín De Porres from 2013 to 2015. She also attended Universidad Nacional Federico Villarreal during the same initial period. Her educational background has provided her with a strong foundation in digital marketing and planning, which she has applied throughout her career.
Previous Work Experience
Before her current role at IPG, Ligia Proaño worked in various positions that contributed to her professional development. She served as an Asistente De Producción at 360 Btl in Mexico from 2007 to 2008. Proaño transitioned to the academic sector, working as a Docente at Instituto De Emprendedores De La Usil in 2016 and at Universidad De San Martin De Porres in 2017. Additionally, she held the position of Ejecutiva De Cuentas at Perú Clicks from 2010 to 2011 and worked as a Senior Digital Planner at Mindshare in London from 2011 to 2015.