María González García
About María González García
María González García is a seasoned professional in media planning and negotiation, currently working at Interpublic Group (IPG) since 2021. With over 18 years of experience, she has developed digital-focused media strategies and held various roles in prominent advertising firms in Spain.
Work at Interpublic Group
María González García currently works at Interpublic Group (IPG) in the Departamento de Planificación y Negociación Magna Global. She has held this position since 2021, contributing to the company's media planning and negotiation strategies. Her role focuses on leveraging her extensive experience in media strategies to enhance client outcomes in Madrid, Comunidad de Madrid, España.
Professional Experience in Media Planning
María has over 18 years of experience in media planning and strategy development. She previously worked at Proximia Havas as Jefa Planificación Medios Off/On from 2007 to 2018, where she managed media planning across offline and online platforms. Additionally, she served as a Product Manager for GroupM Spain from 2018 to 2020, where she integrated Digital Out of Home products into the digital ecosystem, enhancing market positioning for various advertisers.
Education and Expertise
María González García has a diverse educational background in marketing and advertising. She studied at Universidad Complutense de Madrid, earning a Licenciatura en Publicidad y Relaciones Públicas from 1994 to 1999. She furthered her studies in digital advertising at The Valley Digital Business School in 2012 and obtained a Curso Superior Universitario de Marketing y Comunicación Turísticos in 2013. Her education also includes specialized training in online marketing from Escuela Superior de Publicidad and Adams.
Client-Oriented Approach and Skills
María possesses a strong client-oriented approach, emphasizing flexibility and adaptability in her work. She believes these qualities are essential for driving innovation in media strategies. Her proven skills in team management and coordination complement her extensive experience, allowing her to effectively lead projects and achieve results for her clients.