Mariana Garcia
About Mariana Garcia
Mariana Garcia is a Planner at Interpublic Group (IPG) with extensive experience in account management and digital marketing. She has worked with various companies in Bogotá D.C., Colombia, and possesses strong skills in campaign planning, communication, and analytics.
Work at Interpublic Group
Mariana Garcia has been employed at Interpublic Group (IPG) as a Planner since 2021. In this role, she focuses on strategic and creative planning for campaign conceptualization and execution. Her responsibilities include managing both external and internal communications, as well as fostering strong client-team relationships. With her background in digital marketing and campaign management, she contributes to the development and execution of campaigns across various platforms.
Previous Experience in Marketing and Account Management
Prior to her current position, Mariana Garcia held several roles in marketing and account management. She worked at Wunderman Thompson as a Senior Key Account Executive from 2019 to 2020, and at Ilumno as a Digital Marketing Specialist from 2017 to 2019. She also served as a Key Account Manager at Brilliant Communications, LEQUAR, and The Line Group, gaining extensive experience in managing client accounts and executing marketing strategies.
Education and Expertise
Mariana Garcia studied Diseño y comunicación visual at LCI Bogotá, where she completed a Visual Merchandising program in 2016. She also holds a degree in Publicidad from Fundación Universidad de Bogotá 'Jorge Tadeo Lozano', which she achieved from 2009 to 2015. Her educational background provides her with a solid foundation in visual communication and advertising principles, complementing her practical experience in the field.
Skills in Digital Marketing and Campaign Management
Mariana Garcia possesses a range of skills in digital marketing, including proficiency in implementing Facebook Ads and utilizing Google Analytics for campaign tracking. She is adept at SEO and SEM strategies, which enhance her ability to create effective marketing campaigns. Additionally, she is skilled in creating and managing budgets, conducting detailed analytical reports, and coordinating campaigns across BTL, ATL, PR, and digital platforms.
Leadership and Team Management
Mariana Garcia demonstrates strong leadership capabilities in managing work teams. She has experience in creating a dynamic environment for team activities, which fosters collaboration and productivity. Her ability to effectively manage both external and internal communications contributes to her success in building strong relationships with clients and team members alike.