Nishnat Rana
About Nishnat Rana
Nishnat Rana serves as a Senior Associate in Ad Operations at Interpublic Group (IPG), where he has worked since 2023. He has a background in managing advertising campaigns for major clients and has experience in data analytics and employee training.
Work at Interpublic Group
Nishnat Rana has been employed at Interpublic Group (IPG) since 2023, currently holding the position of Senior Associate Ad Operations. In this role, Rana is responsible for managing advertising campaign executions for major clients, including Amazon and Mattel, across the EMEA and APAC regions. Prior to this position, Rana served as Associate Ad Operations at IPG from 2020 to 2023, where they gained extensive experience in ad operations and client management.
Education and Expertise
Nishnat Rana earned a Bachelor of Business Administration (BBA) degree in Marketing from the University of Mumbai, completing the program from 2016 to 2019. This educational background has equipped Rana with a solid foundation in marketing principles and business strategies, which are essential for their current role in advertising operations.
Background
Before joining Interpublic Group, Nishnat Rana gained diverse experience in various roles. They worked as a Management Trainee at Hotstar for three months in 2020 and served as a Digital Marketing Strategist at Apt.2 Recordings for one month in the same year. Additionally, Rana worked as a Business Development Executive at Bricsa Consulting for two months in 2019. This varied experience has contributed to their skills in digital marketing and business operations.
Achievements in Ad Operations
In the role of Senior Associate Ad Operations at IPG, Nishnat Rana has demonstrated proficiency in creating automated reporting dashboards for data analytics. This capability enhances the efficiency of campaign management and reporting processes. Rana is also involved in training new employees and onboarding new markets and accounts, contributing to the overall growth and development of the ad operations team.
Client Interaction and Campaign Management
Nishnat Rana actively interacts with clients to discuss campaign specifics, ensuring that their advertising needs are met effectively. This direct engagement with clients is crucial for the successful execution of advertising campaigns in the competitive landscape of the EMEA and APAC regions.