Pamela Sandoval
About Pamela Sandoval
Pamela Sandoval is a Digital Marketing Manager at Interpublic Group (IPG) in Ciudad de México, where she has worked since 2021. With a background in digital media planning and strategy development for major brands, she effectively manages budgets and coordinates teams to achieve campaign goals.
Work at Interpublic Group
Pamela Sandoval has been serving as the Digital Marketing Manager at Interpublic Group (IPG) since 2021. In this role, she is responsible for managing digital marketing campaigns and ensuring their success through effective budget management. Her position is based in Ciudad de México, México, where she coordinates with internal teams, partners, and external agencies to achieve campaign objectives.
Previous Experience in Digital Marketing
Before joining IPG, Pamela Sandoval worked at Mindshare as a Digital Media Planner from 2017 to 2019. She also held a position at Publicis Groupe as a Digital Media Planner for one year, from 2020 to 2021. Additionally, she worked at Turner Broadcasting System, Inc. as a Marketing Coordinator for four months in 2019. Her early career included a role as Ejecutivo de cuentas at KEEP IN TOUCH from 2015 to 2016.
Education and Expertise
Pamela Sandoval studied at Universidad Nacional Autónoma de México, where she earned a Licenciatura in Administración from 2011 to 2015. She furthered her education with a Diplomatura in Mercadotecnia from 2016 to 2017. Her academic background supports her expertise in digital marketing, particularly in developing strategies tailored for various audiences and business needs.
Digital Marketing Strategies and Campaign Analysis
In her current role, Pamela Sandoval has developed digital marketing strategies for Amazon México, focusing on different time periods and audience segments. She analyzes campaign results to extract valuable insights, which informs future marketing efforts. Her experience includes working with major brands such as Nestlé, Turner MX, and Visa LATAM, enhancing her proficiency in the digital marketing sector.