Paranjay Gulati
About Paranjay Gulati
Paranjay Gulati is an Assistant Manager Analytics at Interpublic Group (IPG) with a background in digital marketing and analytics. He has held various positions in organizations such as the Confederation of Indian Industry and Hyatt Hotels Corporation, focusing on storytelling methodologies and consumer behavior analysis to enhance marketing strategies.
Current Role at Interpublic Group
Paranjay Gulati serves as the Assistant Manager Analytics at Interpublic Group (IPG) since 2021. In this role, he focuses on analyzing consumer behavior to adapt and optimize digital and social media marketing strategies. His work contributes to enhancing brand awareness and generating demand through strategic initiatives.
Previous Experience in Digital Marketing
Prior to his current position, Paranjay worked as a Lead Digital Marketing Strategist at The Hustler Collective from 2018 to 2020. He developed a connected marketing strategy for the Confederation of Indian Industry's Centre of Excellence for Sustainable Development (CII-CESD), utilizing owned, earned, and paid digital channels. His experience also includes a role as a Digital Marketing Specialist at the Confederation of Indian Industry from 2017 to 2018.
Background in Marketing and Technology
Paranjay's career began as a Project Engineer at Wipro Limited, where he worked from 2015 to 2017. He transitioned into marketing roles, including Assistant Marketing Manager at Hyatt Hotels Corporation from 2020 to 2021. His educational background includes a Bachelor of Technology (BTech) in Computer Science from Guru Gobind Singh Indraprastha University, completed in 2015.
Expertise in Digital Marketing Strategies
Paranjay Gulati possesses a strong focus on storytelling methodology to enhance digital marketing strategies. He has demonstrated the ability to generate demand and grow brand awareness through various strategic initiatives. Additionally, he holds a Google certification in E-marketing, which underscores his expertise in digital marketing.