Paty Medina
About Paty Medina
Paty Medina serves as the Vice President of Strategy at Interpublic Group (IPG) in Mexico City, a position she has held since 2016. She has a diverse educational background, including a Diploma in Design Research from Stanford University and a Master in Business Innovation from CEDIM México.
Work at Interpublic Group
Paty Medina has served as Vice President of Strategy at Interpublic Group (IPG) since 2016. Based in the Mexico City Area, she has accumulated eight years of experience in this role. At IPG, she works at Vector, a bespoke agency that caters to a global consumer packaged goods leader managing over 150 brands. In her position, she leads 'The Lab,' a multidisciplinary team focused on Research & Innovation, Brand & Business Strategy, and Tech & Digital Strategy.
Education and Expertise
Paty Medina has a diverse educational background. She studied at Universidad de las Américas Puebla, where she earned a Bachelor of Science in Information Design from 2001 to 2006. She then pursued a Master in Business Innovation at CEDIM México, completing her studies from 2013 to 2015. In 2015, she attended IDEO U, where she focused on Insights for Innovation. Most recently, she studied Design Research at Stanford University, achieving a diploma in 2018 after an 11-month program.
Previous Experience at WPP
Before joining IPG, Paty Medina worked at WPP as Strategy Lead from 2015 to 2016. During her 11-month tenure, she contributed to strategic initiatives that supported the agency's objectives in Mexico. Her experience at WPP added to her expertise in strategy development and execution within the marketing and advertising sectors.
Career at Fjord and Accenture Interactive
Paty Medina was employed at Fjord, part of Accenture Interactive, as Partner & Head of Innovation from 2007 to 2015. Over the course of eight years, she played a significant role in driving innovation strategies and enhancing service offerings. Her experience at Fjord further solidified her capabilities in design and strategic leadership.
Early Career at SHCP
Paty Medina began her professional journey as a Designer at SHCP, where she worked for one year from 2006 to 2007. This early experience laid the foundation for her subsequent roles in strategy and innovation, contributing to her comprehensive understanding of design and its application in various sectors.